The use of video content has grown rapidly since YouTube, arguably the most popular video platform, was launched in 2005. Nowadays, videos have taken over the world and are vital assets in content marketing for small and established businesses alike, with 86% already investing in visual content. We have compiled a list of eight reasons as to why investing in video content is more important now than ever before.
1: Visual content is popular
It is no secret that video content has become extremely popular over the past years with average watch times. Reaching a broad audience has never been easier as people spend an average of 19 hours per week or 1.5 hours daily watching online videos.
2: Videos influence purchasing decisions
As more and more customers turn to videos to gather further information on a product or service, 88% of people say a brand’s video content has convinced them to make a purchase.
3: Visual content is easy to understand
Information presented in a video is much easier to grasp for viewers than through text content. Therefore people are more likely to engage with your business or buy the products you want to inform them about if you summarise the key features in a video format.
4: Videos can hold attention for a longer period of time
As visual content is easier to understand, it also holds the viewer’s attention for a longer timespan. The multimedia content makes them more appealing and understandable which leads to an increased time spent on watching video content.
5: Videos have a great return on investment (ROI)
High quality video content is an incredibly valuable marketing tool for any company. Due to video content’s high popularity, new customers are easily addressed by visual content. A 2022 study has shown that 87% of marketers say video has helped create a good ROI.
6: No boundaries to creativity and use
Video content is one of the most versatile forms of online content. While there is only so much creativity to be shown in text-based content, there are no boundaries when it comes to expressing creativity in video, thus in turn increasing the customers’ willingness to take in your content. Helping to make content more entertaining, videos can be used for a multitude of projects, whether it’s brand films, advertisement videos, tutorials or simply personal greetings, making them usable for anyone trying to get a message across.
7: Videos are valuable for Search Engine Optimisation (SEO)
Another great benefit of video content is that it is excellent for SEO. Search engines such as Google might love keywords when it comes to SEO, yet they are also very fond of showing video content to customers.
8: Video content will continue to gain importance
Even with visual content being so sought after nowadays, statistics show that the demand for video will only rise in years to come with social media platforms that focus mainly on visual content such as Instagram and TikTok also gaining more and more popularity, video content is sure to be one of the most relevant marketing tools for years to come.
As businesses around the world are getting more aware of the importance of video content and visual content promising multiple benefits for the corporate world, it is now more important than ever to invest in video content that helps drive engagement, strengthens customer loyalty and reaches new audiences.